A wide-open entrance eliminates barriers by creating a seamless transition between street and store and attracts customers inside, which can lead to an increase in sales. With expanded display areas, shoppers are enticed by colorful merchandising and are readily drawn deep into the store. When time to close, the NanaWall storefront continues the showcase the interior and provides a secure, energy efficient, transparent façade.
The Charles Sparks team chose a NanaWall system for this Starbucks because the product allowed the firm to modify the appearance of the wall. They needed to parallel the train station and café aesthetics.