Cotton On

Project Location

Houston, TX

Product

SL45

Case Study: Cotton On

The Galleria is a hot destination in Houston. More than 26 million visitors yearly grace the 2.4 million square foot mall, with its 400 fines stores and restaurants, two high-rise hotels and three office towers that make it the city’s top tourist and retail destination. With banks, swimming pools, ice rinks, children’s entertainment areas, salons, tailors, and even a post office, the shopping center is a mini-city.

Modeled after Milan’s revered Galleria Vittorio Emanuele, The Galleria is “internationally respected for its architectural panache” and its mixed-use urban environment. Not surprisingly, retail spaces here feel pressure to be memorable. With the application of a NanaWall, Cotton On provides an example of how to transform a limited opening into a remarkable entrance.

The Cotton On Group is a retail powerhouse that has been expanding its brand since opening its flagship store in Geelong, Australia.  Like The Galleria, Cotton On has become a fashion destination for all types of clothing, footwear, stationery and gifts. Since 1991, Cotton On has been renowned for its winning combination of globally relevant fashion for men, women and children at affordable prices, and staying relevant requires a retail space that is exciting and innovative.

The NanaWall SL45 system accomplishes this.

Because of the seamless opening customers scan the displays with a glance and then stream in without jostling a stranger.

Remove the Barrier

Looking at the stores around Cotton On, it is obvious that traditional design—fixed windows and narrow openings—hampers their visual appeal. Cotton On, on the other hand, has an opening that is broad, translucent and variable. The NanaWalls provide other benefits. The sealed and secure façade, for example, protects the store from dust, debris and intruders. The glass walls have a long life cycle and if ever Cotton On moves, the space will remain an attractive location to a future retailer.

Photo Gallery

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